T-4
Master Figma with a
focus on brand identity design.
From essential tools to real-world case studies, you’ll learn how to create, organize, and apply visual systems across different formats — websites, social media, business proposals, and redesign projects.
The course will be led by Antoniel Santos Silva, Founder Unbserved.com, and Creative Director of by Time:is™ an internationally recognized design studio awarded for outstanding visual identity projects.
Format:
15 hands-on lessons over 5 weeks
For:
Designers, creatives, and professionals who want to take their Figma skills to a strategic branding level.
MODULES
STUDENTS
Figma for Visual Identity
Detailed Curriculum
1 — Getting Started with Figma
1.1 Tools
Navigate the interface, layers, shapes, alignment tools, color styles
Create a simple icon set using shapes and color styles.
1.2 Texts & Fonts
Explore typography tools, font pairing, text grids
Develop a wordmark logo using chosen fonts and typographic hierarchy.
2 — Structure & Layout
1.3 Grids & Auto Layout
Build responsive systems, apply grids, use auto layout for consistency.
Design a scalable logo grid and a responsive social media post layout.
1.4 Libraries & Plugins
Create shared libraries, explore useful plugins (Icons8, Unsplash, Mockup).
Build a brand library (color palette, typography, logo variations) and apply a plugin-based mockup.
3 — Workflow & Delivery
1.5 File Export
Export assets in SVG, PNG, PDF; scale variations.
Export logo package (monochrome, color, favicon).
1.10 Productivity Tips
Shortcuts, component reuse, master vs. instance.
Create a productivity-focused brand kit page (all assets linked with components).
4 — Visual Identity Applications
1.6 Branding Applications
Apply brand on stationery, business cards, letterheads, signatures.
Deliver a stationery set (card, letterhead, email signature).
1.7 Website Applications
Wireframing, layouts for landing pages with consistent identity.
Design a branded homepage mockup for a service/product.
5 — Expanding the Brand
1.8 Social Media & Proposals
Build templates for posts, stories, carousels, and pitch decks.
Deliver 3 branded Instagram posts + 1 branded pitch/proposal slide.
1.9 FigJam
Ideation, brand sprint boards, collaboration flows.
Map a mini brand sprint with FigJam (personas, moodboard, logo ideas).
6 — Case Studies & Redesigns
6.1 Visual Identity Redesign - Nubank
NubankMinimalism, color consistency, typography for digital-first brands.
Redesign Nubank’s core identity assets (logo refinements, color applications, UI consistency).
6.2 Visual Identity Redesign - iFood
Bold, vibrant, recognizable shapes in digital and physical touchpoints.
Create a refined visual identity system (logo lockups, delivery packaging, ads).